As a business owner, whether you’ve just started or you’ve been around for a while now, you want your business to grow, which should be one of your top priorities because, well if you don’t grow then they’ll be no customers! But we know at first hand exactly how hard it can be as your budget may be relatively small or you don’t have the time to focus on growth.
How do you manage we hear you ask? There are a number of ‘growth hacks’ that can give your business that nudge it needs to start growing at a steady pace.
- Content marketing is a must
According to DemandMetric, content marketing gains three times more leads and costs 62% less than traditional marketing, which as a small business is invaluable.
You should have a blog on your site that provides the users with engaging and informative content as not only does it encourage them to come back and read more, but shows that you’re an expert in your industry and know exactly what you’re talking about. This can really help with building relationships with your audience.
Not only that but the traffic that blogs can introduce to your site can really improve your SEO and potentially convert visitors into customers. You should research keywords for your blog posts so you’re able to attract more of your target audience and watch your site, business and customers grow.
- Use Facebook and Google for retargeting customers
On average, before a customer decides to make a purchase, they visit the site nine times! What you can do to encourage them to purchase is use both Facebook and Google retargeting. What it involves is a pixel that you add to your site that lets you show targeted ads to any users who have previously visited your site.
Whilst these visitors are surfing the web and browsing other sites, they’ll see an ad for your business which can encourage them to return.
- Have social proof
Most people nowadays check reviews of a product or service before buying. All you need to do is make it as easy as possible for your customers and have social proof in plain sight of any visitors to your website.
This could be anything from displaying comments from satisfied customers or showing customers using the product, it can push those who are on the fence into making a purchase. Most people only buy from companies they trust, so by presenting your social proof to them can show that your brand can be trusted.
- Use call-to-actions across social media
If you want your followers to do something for you on social media, there’s nothing wrong with asking! By using call-to-actions across your social media accounts, your views, likes and shares can all increase, but you have to use it correctly.
You need to make sure your call-to-action is clear and concise, don’t over complicate it. The easier it is for them then the more likely they are to take action.
- Feedback is important
If you want to improve your business and increase your growth, there’s nothing better than asking for feedback from the customers. There’s always room for improvement and your customers will provide you with exactly what you need to improve on.
So, these are the growth hacks that we can provide to you so you’re not wasting your time on any marketing techniques that are ineffective. By using these simple tips, your company will begin growing and competing with others without spending a fortune.