Bee Aware is a 10 times award winning initiative that helps businesses and schools drive the green agenda. Bee Aware has a proven history of amazing results an incredible return on investment in terms of PR and connecting with your community.
It’s a simple fun approach that creates a real buzz for your staff and customers and means it is easy to follow and maintain.
Bee Aware is fronted by our good friend Bobby Bee who can be added to all your promotional materials to show you are part of the Bee Aware initiative and striving towards making the world a greener place.
If you are not sold yet click on the links on the right to see the results Bee Aware has generated and the testimonials Bee Aware partners have given. You can also check out the Bee Aware website here.
Results
- A reduction in waste to landfill by 68%
- £25,000 saved on electricity over the last year
- Recycling rebate increased by 21.7% in 2009
- Over £188,000 PR coverage was achieved as a result of the ‘Bee Aware’ campaign: an increase of 293% on the previous year
- Environmental roadshows delivering messages to over 50,000 people
- Out of the 150 people who have done the training 96% said they would increase their contribution to the environment at work and 90% said they would also do so at home
Testimonials
After Judith had delivered Bee Aware I was amazed to find that staff who previously appeared to have no motivation for their work were now nearly fighting (in a good way) about who was going to do what job. Staff have not only taken responsibility for the environment but have gained renewed enthusiasm for their work.
Lindsay Bellis, Halton Lea Shopping Centre
Rochdale Exchange signed up to the Bee Aware initiative in September 2008. I was most impressed with the motivational aspect of the Bee Aware Ambassador training which has worked wonders in strengthening our staff’s approach to working as a team. Communication between all of our staff has greatly improved through working together and understanding that each job title presents its own challenges and rewards. Awareness of the gains to be made by approaching everything with a positive frame of mind has certainly made a difference and given added value to the whole initiative.
Lorenzo O’Reilly, Rochdale Exchange Centre Manager
When morale was at a very low ebb amongst our market traders we approached WAM to find ways of turning around negative attitudes and dealing with the many challenges that lay ahead within the current economic climate. The Bee Aware initiative certainly encouraged our market traders to become involved with, and not excluded from, promotional activity in the Rochdale Exchange. Motivation levels have been raised to such an extent that, spurred on by increases in sales, 4 months down the line, the market traders are now coming up with their own ideas and initiatives to promote the markets.
Jeff Charlesworth, Rochdale Markets Manager
