Press Release

Short, informative, attention grabbing heading

Aim for immediate impact: Keep it simple and punchy

First paragraph should tell WHO, WHAT, WHEN, WHERE, HOW AND WHY

Remaining paragraphs extend the story

Try to incorporate a quotation from key personnel

Write good basic English.

Avoid jargon

Use short sentences and active verbs

Consider a paragraph to be one unit of thought ie. One point per paragraph

If you use more than one sheet, add ‘more’ at the bottom or ‘end’ as appropriate

Keep an accurate list of media contacts by name

Aim to develop a relationship with key media people, find out what they are looking for

Find out your local media’s deadlines