Writing Effective Advertising
Remember AIDA
Attention Interest Desire Action
Developing a good headline may benefit from words such as:
Introducing
Special
Guarantee
Free
Challenge
Exclusive
Limited
A Step Forward
Unique
Special
Guarantee
Free
Challenge
Exclusive
Exclusive
Limited
Limited
A Step Forward
A Step Forward
Unique
Unique
First
Annoucing
Offer
News
Save
Just Released
Breakthrough
Look at your advert objectively and ask yourself if it is:
Clear who you are addressing
Clear what you are offering
Interesting
Instantly communicating your message
Believable
The right length
Clear what the reader has to do to make a response
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