The key to writing a successful press release is to start with as much information as possible. These top five tips are an ideal starting point that will ensure your press release is in the correct format:

• Typed, double-space
• Include contact details; name, number, email etc.
• ‘For immediate release’ or date
• 6 basic questions to answer; who, what, where, why, when, how
• Use genuine quotes and pictures

Typing out your press release ensures that the reader can easily understand your story, and by double-spacing this allows room to make notes between different points.

It is never a bad idea to include contact details, as this gives the reader a reference of who to get in touch with should more information be required. The last thing you want is for a publication to want more information about a story but be unable to get in touch.

When writing your press release it is common to put ‘For immediate release’ meaning there should be a quick turn around for your story, however if you are writing to a publication in advance so that the story can be the best it could possibly be before printing, then simply put in a date for release that suits you.

One of the most important rules for writing a press release is to answer the famous six questions; Who, What, Where, When, How and Why? The point of this is that by answering these simple questions it will give the basic structure required for a great story, as well as supplying the publication with the necessary information they require to start writing a great story for you. If you aim to list these in order of importance, this should help to form your story, making sure that the most interesting points are referenced first…this helps to entice the reader into reading the rest of your story, by hooking them in at the start.

The final great tip for your press release is to use genuine quotes, from real people, this helps to add a personal element to your story, which gives the reader something to relate to. Also by adding a few pictures and images to your press release this adds value to your story, as everyone knows a picture is worth a thousand words.

We guarantee that if you follow these simple steps, then you should be well on your way to having a great press release, helping to ensure your story gets published.

Of the 1000 who will see the link to this blog post, only half will open the link…

From the 500 who open it, only half will look over it…

From the 250 that look over it, only half will read it…

From the 125 that read it, only half will think about coming…

From the 62 that think about coming, only half will.

Here’s the exciting part, the 31 of you sat reading this ready to take action will achieve much more than the other 969.

The reason? It’s the difference between those who know and those who DO. There are millions of people who know (they know it all!) but very few who actually take the time to do.

If you are part of the 3% then you are ready to leave your comfort zone and make positive changes to your life in 2012.

WAM™ are holding a Foundation for Success programme on Friday
16th March 2012. We will provide tools to help you succeed in life and in business, give you the chance to set and achieve goals, give you relaxation
techniques and motivation to go wherever you want to go…

9am to 4pm
Includes lunch and refreshments
Venue: TBC (in Calderdale)
£150 including VAT per person.

To book your place or for more information
please call Becky on: 01422 375034
or email becky@wrightanglemarketing.com

The WAM™ team will pull together our skill sets and treat the company to an action packed day where they will experience everything from rebranding to social media training, to marketing strategies.  We will tailor the day to meet their specific business needs and give them the tools to grow their business in 2012.

We love what we do and feel this day will offer the lucky chosen company the perfect start to 2012 and also a great day with the WAM™ team as we certainly know how to have fun.

So what are you waiting for?   If you want to be in with a chance to boost your business in 2012 then all you need to do is email info@wrightanglemarketing.com telling us why your business deserves this opportunity.

Good luck…We can’t wait to read your entry.

It’s worth remembering……

Prepare well and you too can Bee the best you can be in 2012.

Ten years have flown by in the blink of an eye and we have had an amazing journey. We have been incredibly fortunate to have worked with some fantastic people and companies. So it was the perfect moment to say a big thank you to everyone who had played a part in WAM.

As we were in celebration mode we thought we would give an extraordinary birthday present to one lucky company. So as this year draws to a close it seems the perfect time to offer a fresh start to an existing business. The WAM™ team are going to pull together all their skill sets and treat the company to a day at the WAM™ office. While they are here we can offer an action packed day from rebranding to social media training, to strategies for business growth in 2012. We will frame the day to meet their needs.

For those of you who know us well, you will realise that they will also have a fun day out because here at WAM™ we certainly know how to laugh and have a good time!

If you want to be in with a chance to boost your business in 2012 then all you need to do is email info@wrightanglemarketing.com telling us why your business deserves this opportunity.

Anyway enough of that it’s back to getting on with Our Clever Marketing & Design.

Speak soon …….

Ten years have flown by in the blink of an eye and we have had an amazing journey. We have been incredibly fortunate to have worked with some fantastic people and companies. Now is the perfect moment to say a big thank you to everyone who has played a part in WAM. You all know who you are so thank you for being part of the journey.

We thought that we would give an extraordinary birthday present to one lucky company. So as this year draws to a close it seemed the perfect time to offer a fresh start to an existing business. The WAM™ team are going to pull together all their skill sets and treat the company to a day at the WAM™ office. While they are here we can offer an action packed day from rebranding to social media training, to strategies for business growth in 2012. We will frame the day to meet your needs. For those of you who know us well, you will realise that you will also have a fun day out because here at WAM™ we certainly know how to laugh and have a good time!

If you want to be in with a chance to boost your business in 2012 then all you need to do is email info@wrightanglemarketing.com telling us why your business deserves this opportunity.

Anyway enough of that its back to the party, would love to stay and chat but there is some serious fun to be had. Speak soon …….

The fashion show had models strutting their stuff up and down the catwalk dressed in outfits all available from the centre showing customers the latest trends for the autumn season. The ‘Fall into Fashion’ event also had fashion, style and glamour pods so customers could get one to one advice and find the perfect all round look for them this autumn.

‘Fall into Autumn’ was a huge success and generated some great results, these included;

• Footfall 2.1% up against the national benchmark
• Every retailer that participated saw an increase in sales during the month of the event
• Every retailer saw an increase in sales on individual items that featured in the ‘Fall into Autumn’ fashion show
• Retailers who took part in the fashion, style and glamour pods saw an increase in appointments, new clients and an increase in sales as a direct result of the event
• All this points to the fact that those customers who attended the shows certainly bought after the event

We provided all the graphic elements for this event and both ourselves and the client were extremely happy with the final outcome. The catwalk and promotional materials looked amazing and set the standard that the rest of the event followed on from. The event was a great success and the creative aspects looked amazing, everyone in the team are now looking toward 2012 and already putting together creative concepts for Halton Lea for next year.

Wright Angle Marketing have been there from the start.  Not only on the day but we’ve been involved from the concept and have helped provide Rochdale with something it’s been missing for some time. We have helped create something great, this is a real opportunity for small, start-up businesses and not-for-profit organisations to get involved and sell their hand-crafted goods to a larger audience and give the people of Rochdale and the surrounding areas the chance to experience the real Culture & Crafts of Rochdale folk, something you can’t always find on the high street.

The Cultural Crafts Bazaar looked amazing; with delicious cup cakes, beautiful handmade bags, cushions and jewellery, customised cake decorators, talented face painters and much, much more.  With over 40 stalls, offering a huge and diverse range of unusual products which definitely brought the crowds in.  Several customers commented that “the market felt busier than the usual indoor market”.

Councillor Farooq Ahmed took time out of his busy schedule to pop along to the launch to look round all the stalls. Councillor Farooq and Rochdale Exchange Centre Manger Lorenzo O’Reilly gave a boxing demonstration to the on looking crowd at the Hame ABC Fitness stall.  It was a close fight but in the end a draw was announced, which received a round of applause from the crowd.

Lorenzo O’Reilly commented “This Bazaar is only the start. There’s been such a good response from both stall holders and customers, we’ve already more stalls already booked for the next Bazaar on the first Sunday in December.  It’s an exciting time here in Rochdale and I am looking forward to seeing how the Cultural Crafts Bazaar develops.”

And what of our involvement?  We are very pleased here at Wright Angle Marketing that all the hard work and effort that’s been put in from the start to make this  ’Cultural Crafts Bazaar’ such a success, appears to paying off.   WAM™ proudly developed the concept and have worked on the project from the start to the launch.  We intend to work and support both the Rochdale Exchange and the Community Voluntary Sector to build on this success in the future.

WAM™ developed the entire branding for the ‘Cultural Crafts Bazaar’ as well as produced all the promotional marketing & PR material for the event, including; outdoor advertisements, radio campaign, flyers, roller banners, website graphics and a micro site – which went on to the Real Radio website. We’ve also played a major role in the organisation of the Cultural Crafts Bazaar, encouraging individuals to get involved, structuring the event and publicising it through other media channels such as online network sites and social media platforms .  WAM™ created the Cultural Crafts Bazaar Facebook Group prior to the event to give stall holders and customers more information about the event.  This ever-growing online community of stall holders and customers now provides us with great feedback from Sundays launch and subsequent Bazaars.  This Facebook group also runs an online competition, with a chance to win a £50 voucher to spend at the Rochdale Exchange and the Markets when customers go and vote for their favourite stall.

We’ve witnessed first hand what a great response this Cultural Crafts Bazaar has generated for Rochdale, not only on the launch day from customers and stall holders but also online from Facebook fans with some fantastic messages and comments of support.  A lot of hard work went into turning the Cultural Crafts Bazaar concept into this amazing reality and now we are sure it will go from strength to strength.  We’re already looking forward to the next one on Sunday 4th December…so see you all there!

The centre of the mall was converted into an autumn scene with tree branches laid around and fallen leaves scattered across the catwalk. On the build up to the each of the four fashion shows throughout the day, customers could get style advice from fashion gurus helping them decide which colours suited them best and Boots put on mini makeovers and beauty advice letting shoppers know the must have looks for this autumn.

As twelve o’clock approached the music was turned up loud and the models from Rochdale Exchange came out to strut their stuff. Most of the models worked for one of the shops inside Rochdale Exchange Shopping Centre and really enjoyed parading up and down the mall in front of the local shoppers and they lapped up the applause. There were four shows in total showcasing a wide range of Autumn trends including; ‘day wear’, ‘walk in the park’ and of course ‘party wear’ from Beales, Officers Club and River Island.

The fashion show was so popular that people had to stand and watch as all the seating had been taken up by eager viewers getting there early to get the best view of the show.

The excitement didn’t end when the last model left the catwalk though; there were still great prizes to be won by the Rochdale customers. After every show a free raffle was drawn to win a variety of prizes ranging from £50 vouchers to spend in the centre, a Boots luxury hamper and a beautiful bouquet from Simply Flowers in the Rochdale Market.

On watching the fashion show a member of the audience commented “Well we have no excuse for not looking good this season now do we.” So get your knitted jumpers and your woolly hats out and look stylish this autumn.

The event was a huge success for both Rochdale Exchange Shopping Centre and WAM™.   An awful lot of time and effort goes into putting on an event such as this and it is all about the preparation to make a large event run smoothly. There was a great response from all the customers throughout the day and the centre manager, Lorenzo O’Reilly said, “It was the best fashion show he had seen in years.”  These comments are what drive us to keep pushing ourselves to organise original and innovative events that are not only creative but also achieve the objectives set by our clients.