Claim Your Mortgage
Within the first 24 days of launching the brand we achieved 183 lead conversions and a 15.20% conversion rate through Google AdWords
PURE Business Group recently approached Wright Angle Marketing asking for assistance with creating a new brand they were launching called ‘Claim Your Mortgage’.
Firstly we thoroughly researched the market, analysed the competition and agreed the key objectives. These were:
- Develop a strong and recognisable brand
- Position the brand as market experts
- Create a lead generation strategy
- Website design and development
- Generate traffic through Social Media, Facebook ads and Google ads
- Maximise conversion rate and Google rankings
We created the overarching brand and designed a selection of logos and associated graphics for client review. The chosen brand was selected (without alteration) from those initial concepts, and the website development began with complimentary Social Media accounts.
From concept to launch took just over a month and within the first 24 days of entering the market, we had achieved 183 lead conversion and a 15.20% conversion rate through Google AdWords.
It’s still early days but we are very pleased with the momentum already gained and we look forward to watching this brand flourish.
Claim Your Mortgage is a trading style of Pure Claims Limited, which is part of the Pure Business Group.