6 Reasons You Should Start Blogging Right Now!
Often small businesses or new businesses simply do not have the marketing budget to promote themselves in the way that they would like. Having a blog is a fantastic way for small business owners to develop brand awareness and promote the expertise and products they offer.
It’s important to understand that your blog will not be a replacement for your website. It is also not a mandatory element to running your business, but it is very complimentary alongside your website and will add value to your online presence.
Take a look at why we think you should start blogging immediately:
- 1. Be a Thought Leader
Every post on your blog is an opportunity for you to demonstrate thought leadership, personal integrity and professional insights. You don’t have to spend hours coming up with new ideas, a summary of trends in your industry or your reactions to a relevant new article can be very effective.
- Engage Customers in a Dialogue
Readers of your blog should have the option to comment on each article. People who are interested and leave comments or questions for you could be sales leads. These comments are a great way for you to have an industry relevant dialogue with your customers and clients.
- Every Blog Article is an SEO Opportunity
Each and every day lots of people are searching for all kinds of things online. Realistically it is not possible to optimise your website for every search term. You can however, write blog posts targeting keywords and phrases that are likely to attract the right type of prospects for your business.
- Blogs Are Link Bait
Often blogs don’t link to the products and services page on a website. People don’t particularly like corporate advertising. On the other hand, a good blog article is an industry-specific insight or a thoughtful critique. Blog articles incorporate links because they are interesting, informative, and not overly corporate or sales-focused. The benefit to you is that more links means better search engine rankings and more site traffic, which translates into more sales leads.
- Humanise Your Brand
Blogs offer the perfect opportunity for your business to demonstrate its personality and a fun side to the brand. Your blog will give current and potential customers/clients a sense of your businesses people, its culture and its vision. This is a chance for your business to be less corporate and more personal, thus humanising your brand.
- Fresher Content = Better Google Ranking
Google will periodically look through websites, searching for new and updated content. In general, it is better to have Google search your site as often as possible. Sites that get crawled more often have more frequent updates and more authority. Blogging consistently ensures there will be fresh content on your site.
Despite all these fantastic reasons to blog, we hear the same two objections over and over again…
- “I Don’t Have Time to Blog!”
In reality, do you have time ‘not’ to blog? As a business you probably already write a blog of some kind and just don’t call it that. Blogs are the new email/ direct mail newsletters and anything you would put in a newsletter can go in your blog. The difference is that by having a blog, your readers can be positioned to respond to your ‘calls to action’. In addition, readers will be able to navigate your blog and read other articles that may otherwise have been deleted or thrown away. Even better, your blog provides a lasting benefit because it is a web page that can be optimised and indexed, drawing traffic to your website.
- “What if My Customers Find out What I’m thinking?”
Often businesses don’t like the idea of blogging because it means relinquishing control over some elements of their brand. A blog is less formal than a press release or an official marketing message, and the comments left by readers can’t be predicted.
In this digital age, consumers have access to thousands of opinions, articles, commentaries and product reviews about your business. The idea that you can control exactly how your brand will be perceived or keep consumers in the dark is outdated. The truth is that your best option is to engage your customers/clients in an honest, open dialogue. Be confident that transparency is the best policy, and customers will reward your candour.