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Best Marketing Strategies For A Start-up

Whilst having a superb product is essential, just that alone isn’t enough to make your start-up successful. Not only do you need a good product, you also need a marketing strategy that will allow your business to improve and grow. But as a small business owner or entrepreneur, spending a lot of money is out of the equation. Instead, there are a few cost-effective methods that can help kick-start your marketing strategies and generate some early success.

Affiliate Marketing

This is the most cost-effective marketing strategy that can be successful. No matter the size of your business, you can always benefit from affiliate marketing. You need to encourage people to recommend your products to others and pay them a commission when someone purchases a product through their referral.

Content marketing

Did you know that 90% of brands use content marketing to grow their business? It’s perfect for small business owners and entrepreneurs to use as it works well within the confines of their limited resources. Though content marketing is popular, not everyone is successful with this strategy.

You can streamline your content-marketing process by creating an editorial calendar. Measure the strategy’s progress and how well the content is being received by your audience.

Outsource

Like what we offer here at WAM, as a small business or entrepreneur, you will most likely be strapped for money and time, meaning that outsourcing your marketing can actually have a huge benefit on your business. It allows you and your employers to concentrate on other important parts of your business whilst leaving it to professionals to ensure that your products are marketed in the most optimum way possible.

DIY PR

Thousands of new businesses launch each month, meaning that you’ll encounter some serious competition to grab your target market’s attention. If you want any public relations to be more favourable towards your business, begin building relationships with journalists and bloggers within your industry.

Whilst some may respond, be prepared to not receive any feedback when you make a pitch. It’s possible to increase the likelihood of a response if you differentiate your pitch so each journalist will be receiving a completely fresh outlook. Do some research and tailor it so it fits to their specific way of thinking.

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