How To Tell Your Brand Story Correctly
There are a number of ways to ensure that your customers are becoming more brand aware, but the tried and tested way that has worked for numerous companies is a well-structured story.
Within this article, we’ll be providing you with a number of alternate ways you can incorporate storytelling into your business so you can boost your brand awareness.
Tell your brand’s story
The majority of websites have an about us page, but no one utilises it correctly, meaning that it’s usually filled with boring stats and statements. But you HAVE to tell your company’s story; people will be visiting that page to gain an insight into you, so try to make it as interesting as possible!
You need to relate it to your audience and speak in a way that they understand.
Use emotion to your advantage
Surprisingly, in a case study, it was found that having an emotional connection with your audience is much more important than customer satisfaction. So much so, that a number of businesses have seen their sales grow from 15% to 50% by simply using emotion to their advantage.
Crazy to think that customers are more interested in the emotional connection you have with them over their own satisfaction.
The best way to increase your online brand awareness could be by allowing your team members to publish blogs from their own perspective rather than the businesses or even allow them to share relatable personal experiences.
Think like your customers
The best way to see whether or not your brand story seems genuine is by looking at it from your customers’ perspective to understand their daily lives. Once you understand your customers thought process, you’ll then have an understanding of how it should be worded so you’re able to connect with your audience on a deeper level.
It doesn’t have to always be serious and emotional; your audience will have a sense of humour so you can add little mixes of each to ensure that they’re fully invested.
Share customer stories
Every one of your customers will have their own story which others will be extremely interested to hear. This particular approach is fantastic for increasing your authority and brand awareness.
No matter what business you are or how successful you are, your brand stories will always sound better coming from your customers, because, not saying that they can’t trust you, but they trust fellow customers much more.
It’s a great change from the usual business story-telling as you’re able to tell a story from a customer’s side of the story.
Go behind the scenes
A lot of people nowadays think that businesses are just run by robots and businessmen with no emotions. However, as a small business, you can use this to your advantage by taking your audience on a grand tour of your company.
Your business can be shown in a number of ways to your customers; you just have to choose the right one that fits for your business and customer. By creating the right strategy, you will be able to make your stories sound much more authentic and relatable. Remember to be more human and less automated.