Wright Angle Marketing

Home / Ad Of The Month  / Ad Of The Month March – Budweiser

Ad Of The Month March – Budweiser

It’s March and that only means one thing, it’s time for our ad of the month.

Now last month we had a huge variety of different ads all thanks to the Super Bowl.

If you haven’t seen our ad of the month for February, you can find it here.

But if you have already seen it then you’re here to find out what our ad of the month is for March, and after watching numerous ads, we’ve finally decided on our worthy winner. This month’s ad of the month victor goes to Budweiser and their modernised ads for women’s day campaign.

Unlike a lot of our ad of the month winners which are videos, this one is a collection of images which are old previous Budweiser ads from the 1950s and ’60s of a stereotypical housewife looking after the husband by pouring him a beer.

But now Budweiser has updated these old, sexist ads for International Women’s Day. Thankfully, Budweiser knows that this tactic that may have previously worked in the ’50s and ‘60s no longer works and it’s incredibly offensive towards women as most modern men and women expect brands to be a lot more progressive and portray both men and women as equal, with nobody inferior.

The previous ads all pointed at the ‘housewife’ staying at home with the man getting in from his work and able to enjoy a Budweiser, but now as you can see below they’ve recreated each of the ads to create a better portrayal of women in 2019.

It’s incredibly risky of Budweiser doing this because it’s bringing their previous sexist ads back into the public eye, but the VP for marketing at Budweiser, Monica Rustgi said:

“For us, it’s all about using our past to really serve as a launch pad showing women in a more balanced fashion.”

“It was about putting more positive portrayals of women and men in different roles.”

“There are lots of men I know, great men, who stay home with their kids also. It’s a family choice.”

Budweiser recreated these ads for International Women’s Day and announced that it will be joining the Association of National Advertisers’ #SeeHer effort, which aims for a more accurate portrayal of women in media and advertising. The #SeeHer initiative main purpose is to make gender equality and diversity come to light.

In our opinion, it’s a great move by Budweiser accepting that their previous advertising efforts, whilst appropriate at the time, no longer stand for what the company itself believes in or stands for. By recreating these ads they’re much more appropriate and are most likely going to receive the attraction and engagement they all deserve. Well done Budweiser, it was a great way to celebrate International Women’s Day.

No Comments
Post a Comment